After several months of working behind the scenes, Laser Wire Solutions has now officially launched its website in Japanese.
This has been a strategic move in recognition of growing interest and demand in using lasers for processing wires and cables, particular in the medical, high speed data and automotive (EV) industries.
Laser Wire Solutions is supported in Japan by Schleuniger, with whom it forged a sales and distribution partnership in 2016. Currently the Schleuniger website only promotes just one of the many laser stripping machines that Laser Wire Solutions builds. The objective of this site is to raise brand awareness and recognition in Japan that the technology offered encompasses more than solutions for processing polymer insulated wires, and that there are also systems for shield cutting and soldering of high tech wires, as well as enamel ablation and laser soldering of microscopic medical wires.
The Internepcon show in January and the number of leads we generated for laser solutions vindicated our decision to invest in a Japanese language website. We are closely monitoring all enquiries that filter through as we begin our SEO and PPC campaigns.