Esther has over 30 years’ experience in various sales and marketing roles and has even run her own business. She particularly loves the challenge of working within a manufacturing environment, and seeing products evolve from a innovative idea to something that makes an impact on people’s lives. She has a distinction in MSc Marketing and an honours degree in Economics and German.
At Laser Wire Solutions Esther performs a pivotal role in supporting the management team and her responsibilities are extremely diverse.
Within the sales function, she helps prepare customer quotes, confirms orders, communicates with the customer on the despatch of their orders, captures and tracks leads. Esther also monitors the company’s sales performance using the company’s CRM system as well as collates and presents critical sales data to senior management.
In terms of her marketing role, she manages the company website, helps organize trade show events, submits award nominations, drafts and sends out press releases and undertakes periodic electronic mailings to Laser Wire Solutions’ prospect and customer base.
Esther enjoys the variety the role gives her as no two days are the same. Her particular pleasure is in writing creative copy that helps win awards and stimulates customer interest. Since joining the company in the summer of 2017 she has performed a key role in building the Laser Wire Solutions brand and presenting a more cohesive, consistent profile to customers.
Her interests outside of Laser Wire Solutions includes holistic therapies as she is trained in body massage, reflexology (foot and facial), anti-ageing facials and the Energy Alignment Method. Also in her spare time she loves to travel, read self-development books and fantasy novels, plays piano, practices yoga and Taikwon-do.